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One of the things I'm most often asked about with websites these days, is how to get on page 1 of Google - and I'm sorry to burst your bubble, but there is no fast or secret way to do this. It takes months or years of consistent work and effort.
Don't be completely disheartened though; There is good news! You can make changes to your Joomla website that can help Google (and real people looking at search results) understand what your website is about AND improve the ratio of people clicking through to your website.
Interested? Watch our short tutorial on D.I.Y Onsite SEO (Part 1)
A stress-free and easy to follow SEO-centric, web content development strategy that you can use in your own business to develop 12 months of blog post topics in one afternoon.
I'm not bragging, but this afternoon, I built INCUB8's entire year of content topics. OK, maybe bragging a little... But guess what? It was EASY. That's probably because it's my fourth year doing it - and that kind of time, mixed with trial and error has helped me create a super simple system to plan out all of our Web Eggsperts blog posts for all of 2017. Want to know how to do it for your own business? Then, read on!
The importance of a good website for any business has increased exponentially in the last 5-10 years. With the increased availability and sophistication of mobile electronic devices and the improvements in mobile coverage and cost, it is now essential for any sort of organisation to have an internet presence at all times.
The increase demand and reliance on websites has also raised the profile of websites as a tempting target for hackers, vandals and those with too much time on their hands.
Facebook, Twitter, Instagram, SnapChat, LinkedIn, Pinterest, Google+, Youtube... and the list goes on! There are so many social media platforms available today and for many business owners, the choice is overwhelming.
Do you need to be on Every. Single. One. of these platforms? NO!
Are you unsure which social platform(s) you should consider for your business? YES?
Take a breath, you have come to the right place! Today I'm going to show you which of the top 5 social media platforms are best suited to your business.
Welcome you Marketing Guru, you!
So now that you know what to write or blog about and how to blog without being too "salesy". It's time to take a deep breath and work on converting your new leads into customers, you know, those people that pay your bills.
Today I'm going to let you in on 3 simple techniques to have your prospects knocking down your door to do business with them.
Do you want to convert more leads to customers in your business? Do you find it difficult to sell yourself and your business online?
If so, you've come to the right place and you are not alone! Everyone goes through crises of confidence when it comes to promoting their business, worrying about coming across as too "salesy".
Today I'm sharing some industry secrets for selling online without being crossing that line into slimey salesperson territory *shudders*.
One of the most common phrases I hear from INCUB8 customers when it comes to online marketing is:
"I don't know where to start!"
This is usually soon followed by:
"There is just too much to do"
So, if you are feeling lost when it comes to marketing your business online, you have come to the right place and you are DEFINITELY not alone!
There is a lot that can be done when marketing your business online, but the truth is, you don't have to do it all - no matter what any marketing company tells you. Online marketing can be done by anyone with a little know how - even you!
Why you? Nobody knows your business like you do, so nobody is better qualified to tell your story than you.
Today I'm spilling the beans and sharing some ways you can start marketing your own business online that don't require bucket loads of your time.
Are you ready to jump in the deep end? Don't worry, it's not that scary and I'll be here as your lifeguard!
In an age where mobile rules supreme, you should be doing everything in your power to make your website mobile friendly. Aside from having a responsive or mobile template, having numbers appear as links that can be clicked to make it super simple for mobile visitors to call you is something you can easily do yourself. Today I'll show you how to make a telephone number "clickable" on your website.
Owning your content via a blog and email direct marketing (eNewsletters) to your audience should be part of any marketing strategy. As I've discussed previously, relying on social media to connect with your customers is fraught with danger as the rules change and the landscape shifts.
A blog is essential for SEO and to provide your customers with new relevant content, but unlike social media the audience may not keep returning to you which is why I recommend having a newsletter sign up on your website so you can continue to market directly to your customers.
Now you have the blog, you have the opt-in but how in the world do I make an eNewsletter you ask? Well read on as I have some great free tools you can make use of to simplify the job and show you how to use your eNewsletter to sell more.
One of the best pieces of productivity advice I was given a few years ago was "Stop using your inbox as your To Do list". Why? Because email and tasks are two separate functions. Email is essential for efficient communication and collaboration. Tasks are items which need to be completed at some point in time and don't necessarily have to be staring you in the face. By trying to manage these two distinct functions within your inbox, you're going to be inefficient at both.
Are you looking to improve the rank of your website in Google and other search engine results? Then you need SEO.
Search Engine Optimisation or SEO for short, are a group of techniques that are used to help boost your visibility to search engines, like Google, for specific keyword phrases.
We all use passwords everyday and are often told that they need to be strong to safeguard against the bad guys getting access to our precious information.
However, passwords are troublesome beasts that get in the way of doing our daily business, they are hard to remember and we are supposed to use a different one for each location......but we are human and so we pick easy to remember ones and re-use them as often as we can.
"One password fits all!", we cry.
This article will try and solve the two problems that we have with passwords: