How Should I Choose A Web Design Agency? Here Are 6 Tips From INCUB8 Web Design
As a business owner, it can be hard to know where to start when it comes to creating a digital presence. Choosing a Web Design Agency can be extremely difficult, especially because in this day and age you have so much choice, from freelance web designers working from a home office to huge companies that rake in massive annual profits. Here are some points to consider when choosing a Web Design Agency for your business:
- What kind of expertise are you looking for?
- Does their portfolio appeal to you?
- Can they provide you with references?
- Are they within your budget?
- Can they also provide Digital Marketing services, i.e. SEO, blogs, etc?
- Choose local
1. Choose a Web Design Agency with the expertise to suit your design brief
When considering which Web Design Agency to engage to build your business's website, it important to consider what kind of expertise you are looking for.
If you are a sole trader looking for a single page website to point people towards an email address, phone number or contact form, then you probably don't need to spend tens of thousands of dollars with a top range web design Agency.
If, however, you are a small business (employing less than 15 people) with a range of services (INCUB8 Web Design is a great example of such a company) then it's probably best that you look at investing with a Web Design Agency that can offer you web hosting services, web design services on a platform such as Wordpress, Joomla or Drupal (including E-Commerce setup if you need to create an online store), and Digital Marketing Services.
Even considering all of these options, you will still have an overwhelming choice of Web Design companies to choose from.
Of course, the more complex the website you require, the more money you will have to think about investing in a website solution.
So how else should you try to narrow down your options?
2. Make sure you investigate online website portfolios
The next thing to take a look at is a Web Design Agency's portfolio. If they don't have an online portfolio available, then you should immediately reconsider engaging the Agency. If they do – take a look at the provided examples.
Does the style appeal to you? Are the example sites well-made? Do they function properly? Are they easy to navigate?
3. Ask for references from previous or current clients
If you have narrowed down your options to a few Website Design Agencies, the next step is to get in touch and request references.
What's the point of asking for references? You've already seen their design portfolios – you know what they can do, surely asking for references is a waste of time?
Investing in a website is a huge undertaking, and you're going to be working closely with your chosen Website Design Agency over many months, and potentially in an ongoing relationship over the coming years.
Asking other clients of your potential Website Design Agencies what their experience was of working with said companies is a great way to find out if they will be the right fit for you.
After all, you don't want to hire a web design Agency whose ethics and ideas don't align with your own – this could cause major problems and headaches in the future.
4. Consider your budget
Another huge consideration when employing a Website Design Agency is their fees and charges. Obviously, you can't hire a Web Design Agency whose prices aren't within your budget.
Conversely, if you're a large company with a healthy website design budget, you should be wary of Website Design Agencies that are quoting you bargain basement prices.
In the Web Design industry, that old, cliché saying applies– you get what you pay for.
5. What other services do they provide?
Whilst making sure that your chosen Web Design Agency is within your budget, you also need to make sure that you're getting value for money. Most Web Design Agencies these days provide more than just straight web design services – they will also offer Search Engine Optimisation services, Web Hosting, Graphic Design, and possibly Software Development and IT Support.
A Web Design Agency truly worth its salt will offer its clients ongoing access to support and training to help you learn how to use your website. For example, if your website has a blog section, they will teach you how to upload your own blogs. And if you have an E-Commerce store, they will show you how to add new products yourself.
6. Choose a local Website Design Agency
At INCUB8 Web Design, we also advocate choosing a local Website Design Agency. We promise you that your website design journey will be so much more enjoyable and less disaster-prone if the people building your website are living and working in the same city or town as you.
Employing offshore agencies has become more popular in recent years due to cheap pricing – but we've heard some horror stories from clients about how this can go wrong. And be careful – many Website Design Agencies also employ offshore designers because they can pay them cheaper wages.
All of our website designers at INCUB8 live in Perth, Western Australia. Our clients can meet them, or ring them for a chat, any time that they like. Stay local, Perth businesses!