Custom Website Design Perth: Why You Should Invest in a Custom Website with INCUB8

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The thought of investing in a custom website can be daunting, especially when there are thousands of website templates ready-to-use for free or very low-cost.

So why should you invest in a custom website?

There are many benefits to hiring a web design company to build your business website, including:

Unique appearance to match your branding
Personalised planning process
Custom features and functionality (for example: membership-based websites, e-Commerce websites)
Digital Marketing services (SEO, custom content, ongoing blogging services)

Branding is everything

Maybe you haven’t launched your business yet, or you’ve been going strong for a few years now. Or maybe your company is well-established, but your website no longer reflects your brand, or is in need of a re-fresh. Do you have the skills and knowledge to build a fully-functional, streamlined, unique website that screams your brand?

Every business website should have a unique appearance that matches company branding. You want your brand to be instantly recognisable, whether your potential customer is looking in your shop window, at a flyer they picked up on the street, at a poster, or on your website.

Your website should reflect your business and your values, and having a web design company build you a custom website means you have total control over its look and feel. You can’t get that with a cookie-cutter template site that is likely being used by hundreds or thousands of other people across the globe.

Working with a web designer to build a custom website gives you the opportunity to really tell the story of your business and integrate your carefully-constructed brand into the digital world.

Be involved every step of the way

At INCUB8 Web Design, we work closely with our clients through every step of the website design and build, right through to launch and beyond. Being involved in the planning process for your website also gives you the opportunity to clearly define your business goals and objectives.

A web designer will want to know what user groups you are targeting, what you are hoping to achieve over the short and long-term with your website, and what content is important to your customers. If you don’t know the answers to those questions, custom-building a website with a professional web design company will really force you to look at your business in detail, greatly benefitting you, your employees and your customers or clients in the long-run.

Features and functionality appropriate for your business goals

What are you hoping to achieve by launching a website? Do you want visitors to subscribe to you weekly newsletter? Do you want potential clients to contact you through a customised form? Do you want customers to call you, sign up to a membership, or purchase products?

Customised features and functionality need to be carefully designed and planned to maximise their effect, and working with a web designer to achieve this will help you to achieve your goals with the support you need to succeed. You just won’t get with a template-based website.

Digital Marketing Services

Having a custom website built should include services such as Search Engine Optimisation for your content, and copywriting services such as ongoing blogging for your website.

Having a digital marketing campaign in place is essential to the success of your custom business website, and if you don’t have the time, skills, or inclination to constantly research keywords, implement analytics, and write regular branded content, then your chosen web design company should be able to offer these services to you.

INCUB8 Web Design – Custom Website Design Perth

INCUB8 Web Design build custom websites for businesses based in Perth, Western Australia. We also offer ongoing digital marketing support to make sure your website is performing at its peak. Contact us today to learn more about the services we offer!