About Search Engine Optimisation (SEO)
If you want your business to thrive online, chances are you’ve been thinking about how to get your website to rank on page one of Google – because you know that is how people are going to find you. After all – how often do you go to page two? Or even scroll down further than the first five results on Google for any given search term?
So – how do you go about getting your website onto page one of Google?
Part of the answer lies with Search Engine Optimisation – or SEO.
Search Engine Optimisation is the process of fine-tuning your website to deliver an excellent user experience and to better inform search engines about your business.
SEO involves commitment and the acceptance that you aren’t going to show up on the first page of Google overnight. At the very least, you need to:
- Consistently improve your website
- Improve your website’s content
- Always create new and relevant content
- Have your website linked to by others, and have your content shared on a variety of platforms
The list goes on. Also, to make matters even more complicated, search engines like Google are constantly changing and updating their algorithmic approach to website rankings.
Let’s look at some of the ways your website can work towards getting on page one of Google. If you don’t have the time or skills to commit to these tactics on a regular basis, don’t despair! INCUB8 Web Design can help. Talk to us today about our digital marketing services – we have a proven track record of getting clients into that desirable page one position.
Make sure your website is user-friendly
You need to be consistently improving and updating your website to make sure that it is always performing at its best. You should put some research efforts into how your potential customers and clients are using your website. Are they there to find out where your store is located? Do they want to call you? Are they looking to purchase your products or services online? Do they want to sign up for a membership?
Tailoring your website to work the way your visitors need it to makes sense – and the better your website works; the more likely people are to return.
Also, don’t forget to look into how things are working behind the scenes. For example, are your meta descriptions up to scratch? If you don’t know what that means, then the answer is probably “no!”.
If you need to update your website but don’t know where to start, INCUB8 Web Design can help. Contact us today for a confidential discussion about how we can update or upgrade your custom business website.
Improve ALL of your website’s content – from the homepage to your sitemap
We’ve already mentioned meta descriptions – and this is just the start of updating your website content. If you still have the same website that you launched your business with three years ago, chances are you haven’t given a second thought to thoroughly updating your content. The obvious place to start is your homepage, and you should systematically check through your entire website (don’t forget the footer, the content page, product pages, etc.!). You want to make sure that you’re not still advertising stock that you haven’t sold in a year, or that you’ve updated your phone number anywhere that it has been listed.
If you don’t have the time or inclination to update your website content thoroughly, why not speak to the digital marketing specialists at INCUB8 Web Design.
Create new, relevant and fresh content on a regular basis
We’ve spoken about the ‘static’ content on your website – but what about the one section of your website that should be updated on a very regular basis, i.e., your blog or news page?
Whether you commit to releasing a new piece of content in your blog or news section on a daily, weekly, fortnightly, or monthly basis – you need to keep things consistent. Creating a content calendar can help with staying on top of your blog section, and putting time and effort into keyword research is paramount to improving your search engine optimisation.
Custom Website Design Perth and Digital Marketing Perth
Not a wordsmith? Are you too busy running your business to worry about writing content for your blog or news page, or building links and having content shared by others on a variety of platforms? Talk to the team at INCUB8 Web Design! We have dedicated copywriters and digital marketers ready to hit the ground running with your website content. We can help you to optimise your website so you can reach that elusive first page on Google.