About Our Custom INCUB8 Website
Here at INCUB8 Web Design, we are pretty proud of our website. We’ve recently updated it and given our branding a refresh, and we think it’s an excellent example of a custom website.
If you’re interested in learning more about some of the key elements we’ve included in our custom-built website, you’re in the right place! In this blog, we will discuss:
- The importance of an eye-catching hero/header
- The inclusion of video
- Unique branding and graphic design elements
The all-important ‘hero section’
When designing the hero section, or header, of our home page, we wanted it to be bold and simple. That’s why we chose a beautiful image customised with our brand colours, a simple content snippet to drive home what we are all about, and a ‘hamburger’ menu (as opposed to a full-width menu across the top of the page) to make things look neat, tidy, and user-friendly.
We also offer our potential clients a 10-step guide to figure out if their business website is really working for them. This means our website visitors can access a valuable resource for free, and we get to collect two important pieces of information from them: their name and email address.
Our website visitors gather a lot of information from this ‘above the fold’ hero section – our name, logo, phone number, navigation, ‘what we do,’ and so on. Moreover, it’s also their first impression of what we, as custom web designers, can build for them.
If you like the look of our hero section and want to talk more about what we can do for you, contact us today!
The importance of video
The latest research on user behaviour when it comes to the web is that people respond well to video. Our attention spans are getting shorter, and many people don’t have the time or inclination to read paragraphs of text. The answer is, of course, video!
A well-made video is visually stimulating, easy to access, and still conveys the required information.
Take, for example, the video we created to sell our SEO blogging services:
This section of our homepage is found right below the hero section and introduces our potential clients to a service that we are ramping up – SEO blogging. The video is hosted on Youtube, so it doesn’t take up a lot of room by being hosted on our website. Even so, it is short and snappy at 15 seconds long. The video makes our point concisely without making our website users read through a long spiel about the service (after all, if you wanted a long read, you would head to our blog section!).
Video is a great way to engage your website visitors. Many custom websites use video in their hero section to really grab attention – we have been doing this for many of our clients this year!
If you’re as excited about the potential of video as we are, contact the eggsperts at INCUB8 today so we can chat more.
Custom branding to stand out from the crowd
It’s pretty obvious just by glancing at our homepage that our branding strategy includes the use of bold colours (oranges and yellows) and beautiful imagery (mostly penguin-related!).
This sets our custom website apart from any other web design agency you will find – and we can do the same thing for you and your business! A branding refresh is a great way to get your customers and clients excited about your business again.
Custom Web Design Perth
If your website is in need of a little updating for that ‘fresh out of the box’ feel, contact INCUB8 Web Design today. You’re in safe hands with us!