Six Things Your Custom Business Website Is Missing

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If you have a website for your business, but it’s not achieving what you need it to, then it may be missing some key elements that are going to drive away your potential clients and customers.

To really customise your business website, you should make sure the site contains some key features and meets some standard requirements, including:

Prominent Call-To-Actions – clear contact information is key!
Video – the latest website trend
Regular blogging/news articles
Testimonials from your clients and customers
Mobile-friendliness
Social media links

Call-To-Action – get your potential clients and customers to contact you!

Well done – you’ve attracted a potential client or customer to your website. That’s a great initial step. But what is the first thing your user sees when they arrive on your homepage? If one of the top things they see isn’t a way to reach out to you, then something is wrong.

Many website users don’t want to scroll through your entire homepage or trawl your website, trying to find out how to get in touch with you. This means that you should have a prominent Call-To-Action right at the top of your homepage that contains information to contact you – for example, your business phone number, email address, or simple contact form.

If you need help rearranging your website so that your customers know how to contact you, contact the experts at INCUB8 Web Design today.

It’s all about video

Video is an excellent way to engage potential customers and clients when they land on your website. Video is a quick and easy way to let them know what your business is all about by telling users your latest offers, contact information, etc.

If you’d like to create a custom website feel by featuring a video on your website but don’t have the technology or know-how to make it happen, contact INCUB8 Web Design and talk to us about your vision. We can make it happen for you!

Regular SEO-targeted blogging

Every business website should have a blog/news page where industry-relevant content is posted on a regular basis. This helps with Search Engine Optimisation, and will aid your long-term business goal of getting your website onto the first page of Google.

If you don’t have time to regularly blog, INCUB8 Web Design can help. Our copywriters can write and post content to your website blog or news page:

Services starting from $150/month for 2 posts
500+ words for each post
Keyword-rich SEO blogs
High-quality stock image can be included
Posting to social media can be included

Testimonials from past and present clients

Every custom website should feature testimonials or ‘feel good’ stories from past and present clients or customers of the business. This lets potential future clients know that your business provides top quality products and/or services.

The web geniuses at INCUB8 Web Design can help you build an amazing testimonial section to feature on your homepage and throughout your custom business website. Talk to us today!

Be mobile-friendly

If you are tracking your website with analytics (such as Google Analytics), you should check and see how people are viewing your website – are they using a desktop computer or laptop? Or are they using mobile devices such as their phone or tablet?

Chances are, a significant percentage of visitors to your website will be using a mobile device to access your content. If this is the case, your website needs to look just as good on a small mobile screen as it does on a large desktop screen. This is called being ‘mobile-responsive.’

If your website looks terrible on a small screen, contact the web designers at INCUB8 – we can help custom code your website, so it looks brilliant no matter the screen your website is being viewed on.

Social Media Links

Does your business have a presence on social media? If so, you likely spend time and effort connecting with your customers and clients on platforms such as Facebook, Instagram, Twitter, and Pinterest. If this is the case, your website should display buttons to access your social media pages so that new users accessing your site can see that there are easy and convenient ways to connect with your business.

Your website is the hub of your marketing activity, so you should be trying to drive traffic from social media to your website. Sharing your regular blog posts out to social media is a great tactic to increase traffic back to your website - which will also help your organic search engine rank.

In our opinion traffic from social media to website should be a one-way street. If you are featuring your Facebook wall on your website, you're encouraging traffic the other way. Think about what happens when you hop onto Facebook, Instagram or YouTube to look at a product or service. What generally happens? You end up spending too much time looking at other posts, photos or videos and pop out the other side an hour later without remembering what you were doing in the first place.

Contact INCUB8 Web Design if your website is missing beautiful, custom-coded social media buttons. We are happy to help with all your custom business website needs!