Digital Marketing and Web Design Services from INCUB8 Web Design – a match made in web heaven
If you have a small or medium sized business here in the sunny state of Perth, Western Australia, the team at INCUB8 Web Design would love to help you with your online presence. We understand that many established businesses that make profit through loyal customers and word-of-mouth often don’t see or understand the benefits of putting time, money, and effort into a digital marketing strategy. But think of what you’re missing out on! In 2018, the first thing most people do when searching for a product or service is to jump on their mobile device or laptop and “Google it!” – and if your business isn’t online, they’re missing out on finding you (and you’re missing out on potential sales and the opportunity to tap into new markets that would allow you to continue to grow your business).
The thought of creating an online presence from scratch is overwhelming for anyone. There is so much to consider – websites, social media, online advertising campaigns…it can be hard to know what is relevant to your business and easy to put it all into the ‘too hard basket.’
This is where INCUB8 Web Design can help you. We love working with local Perth businesses, whether well-established or brand new, to create an online presence that works in sync with your brand. We have created a digital marketing strategy that will help tame and grow your online presence, so it works for you and your business.
INCUB8 Digital Marketing Strategy:
- Identifying your target audience
- Creating a connection
- Developing relevant content
- Designing a world-class website
- Retrieving potential customer or client data with customised opt-ins
- PPC & remarketing or retargeting strategies
- Creating new content
- Figuring out what works for you and your business
Stage One: Identifying your target audience
Starting out can be tricky – but no matter what you have in mind for later down the track (a new custom website? Targeted social media and blogging campaigns?) the first thing you have to do to succeed is establish a strong understanding of your demographics to learn more about your target audience.
To identify your target audience, you can take some or all of the following steps:
- Review your website analytics data
- Interview or survey current and past customers
- Meet with your sales and marketing team to get their feedback
If you don’t have the time, inclination or confidence to start your digital strategy journey on your own, contact the team at INCUB8 Web Design. We can help you succeed in your online business goals – starting with identifying exactly who your potential customers and clients are.
Stage Two: Creating a connection
Once you have gathered your target audience information, you need to create buyer personas and document their journey to purchasing your product or service.
When creating these user journeys, you should consider the following questions:
- What is the ‘pain point’ or reason they first decide they might need your product or service?
- How are they feeling at this time and what can you say or do to demonstrate compassion and understanding?
- What questions do they need to be answered when researching your product or service?
- What might be the deciding factors in making the final decision to purchase your product or service?
- How can you demonstrate you are better than your competitors in these deciding factors?
Once you understand the motivations of your customers, you can begin to develop content crafted specifically for them, helping to create a connection and build trust.
Taking these steps involves time, commitment and an enquiring nature. If you’re too busy running your business to focus on the finer details of creating and fine-tuning your online presence, talk to the digital experts at INCUB8 Web Design. We’d love to take this journey with you!
Stage Three: Developing relevant content
Once you have developed your buyer journeys, you need to develop a flow of information for them to follow that covers the following points:
- Education: I have this problem; how can I solve it?
- Solution Understood: I know what I need, who can help me?
- Decision Time: Who best understands me or has the product/service most closely aligned with my wants and needs?
- Ready to Buy: How can I contact, sign up, or purchase?
Creating content to support each stage of the buyer's journey shows that you understand them and their needs. The digital marketing team at INCUB8 Web Design are experts at crafting targeted content based on your buyer’s journey. Talk to us today about how we can help you achieve your business goals through the power of words and the web!
Stage Four: Designing a world-class website
This is where the fun really begins, and your online business presence will come to life. The core to any online presence is a custom website – whether you choose to design and build a brand-new site or optimise your current website.
Your custom business website needs to convert visitors to customers by making sure it:
- Loads fast
- Is mobile responsive
- Funnels people to specific content based on who they are
- Makes contact effortless
- Demonstrates understanding and humanity
- Showcases great branding and memorable design
- Uses thoughtful content presented with real voice
INCUB8 Web Design are Perth’s business website experts. We can design and build a custom website for your brand, or even optimise your existing site, so it starts performing the way you need it to. Chat with our web design team today about your requirements!
Stage Five: Retrieving potential customer or client data with customised opt-ins
A great way to continually drive traffic back to your website is to offer great content in exchange for a name and email address, then use automated marketing tools to stay in touch with these prospective leads.
If this step leaves you a little stumped, you know what to do! Contact INCUB8 Web Design and, we can help to steer you in the right direction.
Stage Six: PPC and remarketing or retargeting strategies
Stage Six opens up a whole new can of web worms – using Google and Social Media Advertising to display online ads to users who have been on your website (and not purchased/enquired), to encourage them back to your site and (hopefully) follow through with a purchase or enquiry.
We won’t get into the nitty gritty of how this works (that would require a whole other blog post) – but if you need help, we’d be happy to chat with you about your business social media and Google strategies.
Stage Seven: Creating new content
You can’t just set and forget your business website. You need to update it regularly with fresh content and updates to keep your audience engaged. You also need to create and share new content regularly to mailing lists and social media to drive traffic back to your website.
INCUB8 Web Design has a dedicated digital marketing team complete with copywriters that can create engaging content on a regular basis for your brand. Talk to us today about implementing a budget-friendly digital marketing campaign.
Stage Eight: Figuring out what works for you and your business
This step is simple – figure out what is working and just keep doing it!