Calling all Perth small business owners!
Are you stressed about cash flow and forever chasing customers to keep sales coming in?
Would you like to be able to take time off work knowing your website will bring in sales?
Are your competitors doing better than you online?
If you answered “Yes” to any of these questions, there are steps you can take to fix your online presence and get things working to your best advantage.
When you’re standing from the bottom looking up, trying to turn your website into a fully functioning marketing tool can seem like an impossible mountain, but it looks much simpler when broken down into simple stages, including:
- Designing and building a website that converts visitors to customers (don’t worry, we’ll tell you the secret ingredients!)
- Creating and sharing new content on a regular basis
- Analyse your traffic and tweak your website
- Review and repeat!
Getting started on your custom business website journey can seem daunting. You might feel like you don’t have the appropriate skills or enough time to commit while you also run your business. That’s where we can help! The team at INCUB8 Web Design are ready to help you at every step of the way – from designing and building your custom website through to ongoing support and continual updates. We can even write blogs for you! Contact us today to find out more information.
Design and build a website that converts visitors to customers
The first step in creating a powerful marketing tool for your business is to design and build the tool itself – your website! In order to make the most of your website and create more sales for your business, it needs to:
- Load fast
- Work well on mobile devices
- Funnel people to specific content based on who they are
- Make contact effortless
- Demonstrate understanding and humanity
- Showcase your branding and memorable design
- Have thoughtful content with a real voice
If your website has all of these key features and functions, well done! You have a great base for launching into the next steps and start utilising the strong foundations you’ve built. If your website is missing any (or all) of the above, the team at INCUB8 Web Design can help. We can build your business a fully functioning custom website that performs exactly the way you need it to. Tell us about your requirements today!
Create and share new content on a regular basis
In order to make the most of your custom business website, you need to be creating and sharing content on a regular basis, on your website as well as via mailing lists and social media. This will all help to drive traffic back to your website, gaining new and repeat visitors that can be converted to sales.
If you don’t have the time, or the inclination, to write fresh content on a regular schedule that maintains a branded tone of voice, the team at INCUB8 Web Design can help. Our copywriters are ready to take on that responsibility for you, so you don’t have to worry about it! Get in touch with us today to find out more.
Analyse your traffic and tweak your website
Now that your website is set up, and you’ve been creating and sharing new content on a regular basis, you should start to analyse your website traffic using tools such as Google Analytics and Google Search Console. You should be tracking and analysing metrics including (but not limited to):
- New or unique visitor conversion
- Sources for incoming traffic - direct visitors, search visitors, and referral visitors
- Interactions per visit - what are people actually doing on your website?
- Return visitor conversion – why are they returning and is this visitor converting to sales
- Bounce rate – are visitors leaving without completing any tasks?
There are several other metrics that are also important to consider, such as lead generation costs and average session duration. If you’re not sure how to do this for your business website, don’t fret! The team at INCUB8 Web Design can help. For $199/month, our team can analyse your website statistics and make recommendations for changes, so you’re always staying ahead of the competition and making the most of your custom business website.
Review and repeat!
This step is simple – review what you’ve been doing and keep doing what works. Once you have the basics all set up, you can look into features such as opt-ins, remarketing, or retargeting. If you aren’t sure how these elements could benefit your business, we’d be happy to enlighten you! Talk to us today to find out more.