What makes great web design in 2019? Check out our infographic.

Creating a great website is more than being able to 'play around' on Wordpress, Joomla or SquareSpace. It takes a lot of effort to ensure that time and money invested in building the website are going to pay off in attracting and converting traffic.

User Experience (UX) is what should guide all website development. Design and optimisation are two critical considerations that impact a variety of UX metrics that are so often forgotten about in search of an 'affordable website.

So here are our top 14 considerations for building a brilliant website in 2019.

 incub8 web design stats infographic 

If you want all of these things considered in your website, speak to one of our eggsperts today. We have complete business website packages starting from just $330 per month.

 

You have 10 seconds to impress

You have 10 seconds to impress and capture a visitor’s attention.How do you do that? Great design that loads fast.

94% of people don't trust outdated websites

If your web design dated, chances are you’re losing most of your leads. You must look current and better than your competitors.

58% of people want great design

Users want layout and imagery that appeals to them. Without great design, abandonment increased, and engagement decreases.

Slow loading images? You've just lost 39% of your visitors

Image optimisation is key to having your website load fast. Slow images can result in you losing nearly 40% of all visitors.

70% of small businesses have no obvious Calls To Action (CTAs)

Calls to action (CTAs) or what you want website visitors to “do” such as simple enquiry forms and click to call buttons must be obvious.

Only 1% of visitors interact with slideshows or sliders 

Do you have a large slideshow or slider on your website? Less than 1% of visitors interact with them, so it’s probably doing little to convert traffic. They are pointless and more than likely slowing down your page load speed.

75% of people base a company's credibility on their website

Three-quarters of people base your company’s credibility on how your website looks, feels and interacts with them on the user journey. What does your website convey about your business?

No obvious contact information will see 44% of people abandon your website

Without obvious contact information, 44% of visitors will leave. Missing contact creates distrust. Don’t make users search for it.

70% of people prefer bullet points

TL;DR. We’re all short on time. If we can find and digest key points via a bulleted list, we’re more likely to read them over long-form text.

Websites featured on page 1 of Google search results are 53x more likely to use video.

Websites with video content are 53 times more likely to make page one of Google search results. Video improves UX and SEO.

Your website needs to load in 3 seconds or fewer on mobile

More than half (53%) all mobile visitors will leave if your website takes more than 3 seconds to load. Website optimisation is critical.

50% of eCommerce revenue comes from mobile users

We live in an age of devices, and 50% of all eCommerce revenue is from mobile devices. Optimising for mobile users is essential.

Mobiles account for 66% of all time spent online

Mobile devices account for 66% of all time spent online and as such most design effort should be spent on mobile responsive design.

86% of people searching online are looking for information on products and services

86% of all website traffic is looking for information on products and services. Make it easy to find this information on your website.

 

If you want all of these things considered in your website, speak to one of our eggsperts today. We have complete business website packages starting from just $330 per month.

 

References

1. https://blog.red-website-design.co.uk/2018/07/16/web-design-stats-2018-2019-infographic/
2. https://www.mytechlogy.com/IT-blogs/15792/30-insanely-elevated-website-design-stats-for-2017/
3. https://landing.adobe.com/en/na/products/creative-cloud/264699-state-of-content/index.html#Experience-by-Design
4. https://gomedia.com/zine/insights/business-philosophy/web-design-stats-2018/
5. https://curatti.com/web-design-usability/
6. https://thrivethemes.com/why-sliders-suck/
7. https://revive.digital/blog/website-design-stats-2018/
8. https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/
9. https://www.tytonmedia.com/blog/51-insane-web-design-statistics-2016/
10. http://www.videoexplainers.com/impact-of-a-video-on-internet-buyer/
11. https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/
12. https://www.infront.com/blog/the-blog/8-statistics-that-prove-responsive-web-design-is-essential-to-seo
13. https://www.roundhaywebdesign.co.uk/27-interesting-useful-web-statistics/
14. https://komarketing.com/files/b2b-web-usability-report-2015.pdf

 

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