Why you should use a social media calendar for your business
All small business owners know that every day is a balancing act – between work and life, input versus output, profit versus loss… the list goes on. And that’s without throwing social media into the mix!
In today’s online-centric world, social media is becoming more important for the growth and success of your small business than ever. It’s a way to reach out to your loyal customers and to find new ones. It’s a way to showcase your products, services, and your business story. It’s a sensory experience for your followers that allows them a look behind the curtains of your company (or at least, it should be!).
Committing to social media can become a huge part of your day (and if badly managed, your night as well!) – but only if you let it.
Social media is all about balance, just like every other part of your business!
There are many tools available to you, as a business owner, that allow you to focus less on social media and more on growing your business. Even the simplest tools, such as Facebook’s “Publishing Tools” feature that allows you to schedule posts, which help you to organise your time so that your content is reaching social media users while you are providing goods and services to your customers IRL (you know…” in real life”!).
But let’s take it one step further – for you to truly kill it online, you need to become a social media aficionado.
Sounds hard, right?
Well, with the right tools at your fingertips, it doesn’t have to be. Enter, the Social Media Content Calendar *angels singing*.
Social Media Content Calendars are the perfect tool for handling your social media because:
- They are the key to organising your online content strategy
- They will save you precious time
If you want to know more…keep reading!
Social Media Content Calendars – the key to organising your online content strategy
A well-organised content calendar is the key to a brilliant online content strategy. We’re not only talking about social media posts on Facebook, Pinterest, Instagram and Twitter here, but other facets of digital marketing as well, such as email newsletters. Your Social Media Content Calendar should be a place to organise it all.
You should set aside time once a week (or once a month, if you prefer) to organise your content calendar. You need to create regular posts covering a wide range of topics relevant to your business as well as to your customers, including:
- Your products and services
- Behind the scenes info
- Key dates such as Valentine’s Day, Christmas, public holidays, etc
You can even re-share your old posts – not every post has to be brand new content!
During your content calendar time, all of these posts should be prepared in advance and scheduled for publishing across your chosen social media platforms.
This process may take you a few hours a week, and sure – that is a commitment! But it’s worth it in the long run as it frees up your week to concentrate on running your business instead of constantly updating your social media feeds (or completely forgetting to post anything!).
Regular posting is key (whether that’s every day or one or two posts a week – whatever works for you) and a well-designed Social Media Content Calendar can help you achieve your online goals.
Social Media Content Calendars – saving you precious time
You’ve probably already got the gist of this – but a well-curated and scheduled Social Media Content Calendar will save you time!
If you set aside a dedicated block of time each week or month to set up your scheduled posts, you will find that you don’t have to worry about it again throughout your working week. You will stress less and have more time for the day to day running of your business.
If this sounds amazing to you – you’ve come to the right place! INCUB8 Web Design has recently released an incredible Social Media Content Calendar that offers businesses 365 days of curated content and inspiration.
Here's a preview of what it looks like!
Or, if you need a leg up with digital marketing, contact the digital marketing team at INCUB8 Web Design!