How to sell without being salesy
Do you want to convert more leads to customers in your business? Do you find it difficult to sell yourself and your business online?
If so, you've come to the right place and you are not alone! Everyone goes through crises of confidence when it comes to promoting their business, worrying about coming across as too "salesy".
Today I'm sharing some industry secrets for selling online without being crossing that line into slimey salesperson territory *shudders*.
Write your posts the way you would normally chat with a customer - cut all the sales speak and jargon. I don't know about you, but my eyes glaze over when I read jargon-filled articles. "Paradigm shift", "synergy", "leverage" are great terms to have readers instantly exiting your site.
There may very well be hundreds of other businesses out there that offer the same services or products, but none of them are like you. Why should a customer buy from you? What do you do differently?
It is important to build trust with your potential customers. To do this, reveal a bit of who you are, why you're in your business and why you are different in your online posts - it will allow potential customers to relate to you. Familiarity is very powerful.
By establishing a personal, approachable and authentic connection with customers online, when the time comes to talk about your products or service, the experience is more like dealing with a friend than a stranger. Who would you feel more comfortable buying from? A complete stranger or someone you have some knowledge of?
Don't always be about the sell! Make content that people can LEARN from without any expectation of selling to them.
Sharing your knowledge to genuinely help potential customers at no cost builds trust and feelings of altruism (you scratch my back and I'll scratch yours).
Even if someone does not buy from you, they will leave feeling that they received something of value. Creating this feeling for someone is priceless. As you build community goodwill, those who have valued what you have provided for free, often turn into your biggest promoters.
Make your free content easily shareable on social media and give permission to your readers to share it. It can be as simple as "I hope you've enjoyed this post and if you think it may be beneficial to others, please feel free to share it."
Easily THE MOST overlooked step in online marketing by most businesses. A visitor may not want to buy today, but having them to opt-in to your newletter or sign up to your list, you can keep in touch via email newsletters and social media.
All the best! If you have any questions get in touch.
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