Where do I start? Mastering Online Marketing in 30 days (or less)
One of the most common phrases I hear from INCUB8 customers when it comes to online marketing is:
"I don't know where to start!"
This is usually soon followed by:
"There is just too much to do"
So, if you are feeling lost when it comes to marketing your business online, you have come to the right place and you are DEFINITELY not alone!
There is a lot that can be done when marketing your business online, but the truth is, you don't have to do it all - no matter what any marketing company tells you. Online marketing can be done by anyone with a little know how - even you!
Why you? Nobody knows your business like you do, so nobody is better qualified to tell your story than you.
Today I'm spilling the beans and sharing some ways you can start marketing your own business online that don't require bucket loads of your time.
Are you ready to jump in the deep end? Don't worry, it's not that scary and I'll be here as your lifeguard!
Step 1: Define your IDEAL customer
You will hear this often from marketing specialists - and with good reason. It is only through truly understanding what your ideal customer is thinking, what is concerning them, what they need help with, that you can home in on exactly how you can help them.
This is THE MARKETING JACKPOT because this insight provides such clarity! You know which issues and pain points you need to address in your website and social media marketing posts. Take the hook from this post for example, "I don't know where to start". Was this is a pain point that resonated with you and made you want to read more?
Step 2: BRAINSTORM!
Now that you have hit the marketing jackpot, it's time to grab your pen & paper, laptop, whiteboard & marker - or whatever means you prefer for brainstorming.
Spend 15 minutes coming up with 10 problems you can solve for your ideal customers.
Some things to ask yourself to get those creative juices flowing:
- What questions are you repeatedly asked by your customers?
- How can you solve a customer's problem/pain point?
- What are their fears about your product and service?
Try to be specific and to make your topics challenge your customers to take action.
For example, in the title of this post I'm reaching out to potential customers who feel lost when it comes to online marketing and reassuring them they can do this for their business in 30 days (or less). It's a call to action and hopefully these ideas inspire you and give you confidence to follow through. Is it working? Let me know!
Step 3: Book. It. In.
As a business owner myself, I completely understand what it is like to be so tied up in the day-to-day running of your business that your own marketing slips off the radar.
To overcome this, I use an editorial calendar (or diary) to book one or two hour blocks per week where I switch off my phone, shut down my email/Facebook/Twitter and just write without distraction!
You need to make your business the priority for a small window or two a week if you want to attract new customers and stay in touch with your existing customers.
Remember those 10 ideas you came up with in Step 2? Now take each of those topics and add them to a one hour appointment in your calendar/diary and "tah-daaaah!", you now have 10 weeks worth of blog ideas already planned so you can say good bye to writer's block and procrastination!
If you're just starting out, one blog post a week is great.
Step 4: Blog it, baby!
Now I know what you are going to say, "I can't write". Pffft! You don't need to write an essay. Start off small, write tip lists with bullet points, share pictures of your latest project with a few lines or text. JFDI!
Try to use your everyday language, the same words you use when normally speaking to customers - no highfalutin writing or jargon (see what I did there?). Be your authentic self.
If spelling and grammar are a concern for you, type your blog post into Word first and use auto-correct features. Even better, ask a trusted friend, co-worker or family member to proof read for you.
You have to trust me when I say, it will get easier, you will improve. Like building muscles, you need to work out your blogging brain and vocab.
Master Class Tip. Try to also think about the keyword phrases your ideal customer might use in Google when searching for your product or service. Pick one phrase per blog post and use it in the title and in the content a few times.
Step 5: Opt in
Allow the people who read your post to sign-up for more of what you have to say and offer. Building a list of people who love your work (warm leads) to market to is PRICELESS!
If you don't have an opt-in/subscribe/sign-up offer on your website, speak to your website designer, install a plugin yourself or contact me.
Speaking of which....
Step 6: Get Social
Taking time to make informative content that your readers will love and share is one of the best ways to market online. The word-of-mouth effect when one of your subscribers or followers shares your content can be huge.
You don't need to be on EVERY SINGLE social media platform. Pick one you are comfortable with to start and dip your toe in to others as your confidence builds.
I encourage most people start with Facebook because it's widely used and it's a nice way to share your content with some visual/graphic elements.
Yes, there are different demographics and attributes for each social media platform, but you can investigate and understand these in time. Don't let the choice cripple you - just start!
Step 7: Email
Use your the contacts from your opt-in list to send out your blog post. It's a great way to stay in touch and more importantly stay in front of mind of your warm leads. If your content is relevant, interesting and inspiring - they won't mind.
Remember you don't ALWAYS have to share or email your own content. Sharing other people's content to your list is a great way to show that you have your subscribers' best interests at heart. Keep it simple, for example:
"Hey T'Anne, I found this article helpful in improving my online marketing techniques so I'm sharing it with you. I hope you love it as much as I did."
And that's it. Seriously! There is nothing scary or impossible here.
You can do this. Find your voice, book the time and prioritise marketing your business online.
Until next time.
Psssst! Keep an eye out in the coming weeks for a BIG announcement on how you can take your marketing to the next level. If you're not already a subscriber, sign up now and be the first to hear about it!
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