If your business has a website, or you are looking to build a custom website for your business, there are many things to consider: branding and graphic design, Search Engine Optimisation, front-end development, hosting…the list may seem endless!
That’s why many businesses opt to have their websites built and managed by a custom website design agency, such as the team here at INCUB8! However, just because someone else is working on your website doesn’t mean that you shouldn’t be keeping a close eye on how the site is performing.
You may have heard the term ‘user experience.’ Essentially, this term means exactly what it sounds like – what is the user’s experience of your website? In other words – what do your potential clients and customers experience when they visit your website? Can they find the information they are looking for quickly and easily?