It goes without saying that not all business websites are created equal. The best websites are perfect down to the very last detail, and all the images, content, and even links come together to create a seductive brand story that potential customers can’t help but follow through to the end. Building an online presence like this is very complicated and involves constant monitoring, maintenance, and money – resources that most business owners would rather invest in actually running their business on the ground.
We get it. The online world is complicated. But this doesn’t mean that you can’t have a great business website if you follow some rules to help you effectively achieve your goals (i.e. selling a product or service, getting social media followers, or collecting potential client contact details).