If you have a website for your business, but it’s not achieving what you need it to, then it may be missing some key elements that are going to drive away your potential clients and customers.

To really customise your business website, you should make sure the site contains some key features and meets some standard requirements, including:

• Prominent Call-To-Actions – clear contact information is key!
• Video – the latest website trend
• Regular blogging/news articles
• Testimonials from your clients and customers
• Mobile-friendliness
• Social media links

Here at INCUB8 Web Design, we are pretty proud of our website. We’ve recently updated it and given our branding a refresh, and we think it’s an excellent example of a custom website.

If you’re interested in learning more about some of the key elements we’ve included in our custom-built website, you’re in the right place! In this blog, we will discuss:

• The importance of an eye-catching hero/header
• The inclusion of video
• Unique branding and graphic design elements

If your business has a website, or you are looking to build a custom website for your business, there are many things to consider: branding and graphic design, Search Engine Optimisation, front-end development, hosting…the list may seem endless!

That’s why many businesses opt to have their websites built and managed by a custom website design agency, such as the team here at INCUB8! However, just because someone else is working on your website doesn’t mean that you shouldn’t be keeping a close eye on how the site is performing.

You may have heard the term ‘user experience.’ Essentially, this term means exactly what it sounds like – what is the user’s experience of your website? In other words – what do your potential clients and customers experience when they visit your website? Can they find the information they are looking for quickly and easily?

If you want your business to thrive online, chances are you’ve been thinking about how to get your website to rank on page one of Google – because you know that is how people are going to find you. After all – how often do you go to page two? Or even scroll down further than the first five results on Google for any given search term?

So – how do you go about getting your website onto page one of Google?

Part of the answer lies with Search Engine Optimisation – or SEO.

If you find it difficult to decipher the language used pertaining to websites, technology, and anything to do with the internet – don’t worry! You’re not alone. The eggsperts here at INCUB8 Web Design have come up with a dictionary of key terms to help you ‘talk the lingo’ the next time you are speaking with somebody in the industry, whether you’re just having a casual conversation or trying to negotiate the terms of your custom website build with your chosen website design agency.  

The thought of investing in a custom website can be daunting, especially when there are thousands of website templates ready-to-use for free or very low-cost.  

So why should you invest in a custom website?