Where do I start? Mastering Online Marketing in 30 days (or less)

One of the most common phrases I hear from INCUB8 customers when it comes to online marketing is:

"I don't know where to start!"

This is usually soon followed by:

"There is just too much to do"

So, if you are feeling lost when it comes to marketing your business online, you have come to the right place and you are DEFINITELY not alone!

There is a lot that can be done when marketing your business online, but the truth is, you don't have to do it all - no matter what any marketing company tells you. Online marketing can be done by anyone with a little know how - even you!

Why you? Nobody knows your business like you do, so nobody is better qualified to tell your story than you.

Today I'm spilling the beans and sharing some ways you can start marketing your own business online that don't require bucket loads of your time.

Are you ready to jump in the deep end? Don't worry, it's not that scary and I'll be here as your lifeguard!

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Add a Click to Call link to your website

In an age where mobile rules supreme, you should be doing everything in your power to make your website mobile friendly. Aside from having a responsive or mobile template, having numbers appear as links that can be clicked to make it super simple for mobile visitors to call you is something you can easily do yourself. Today I'll show you how to make a telephone number "clickable" on your website.

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Email Direct Marketing: What you need to know to sell more

Owning your content via a blog and email direct marketing (eNewsletters) to your audience should be part of any marketing strategy. As I've discussed previously, relying on social media to connect with your customers is fraught with danger as the rules change and the landscape shifts.

A blog is essential for SEO and to provide your customers with new relevant content, but unlike social media the audience may not keep returning to you which is why I recommend having a newsletter sign up on your website so you can continue to market directly to your customers.

Now you have the blog, you have the opt-in but how in the world do I make an eNewsletter you ask? Well read on as I have some great free tools you can make use of to simplify the job and show you how to use your eNewsletter to sell more.

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Productivity Tip: How to rule your email

One of the best pieces of productivity advice I was given a few years ago was "Stop using your inbox as your To Do list". Why? Because email and tasks are two separate functions. Email is essential for efficient communication and collaboration. Tasks are items which need to be completed at some point in time and don't necessarily have to be staring you in the face. By trying to manage these two distinct functions within your inbox, you're going to be inefficient at both.

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SEO For Dummies: Our Top 10 Onsite SEO Tips

Are you looking to improve the rank of your website in Google and other search engine results? Then you need SEO.

Search Engine Optimisation or SEO for short, are a group of techniques that are used to help boost your visibility to search engines, like Google, for specific keyword phrases.

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Heartbleed: How to protect your personal information.

It's all over the news and for good reason. The Heartbleed security vulnerability identified recently was reported to affect an estimated 66% of the entire Internet at the time of it's discovery. That's mind-boggling! The exploit affected OpenSSL, an encryption tool that is used to protect data transmission across the internet. The result is that your personal information, data and passwords may have been exposed. So today we outline some steps you can take to protect yourself.

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