Search Engine Optimisation (SEO) is the process of tuning a website to:
And guess why Google keep changing the way they rank websites? Because they are trying to reliably deliver the information people are searching for. BAM! There it is; Build a website with people in mind that is clear, loads fast and, delivers the information your customers are looking for - and you're on your way to being found in Google.
Turning up on page one of Google is a looooong term game. It takes commitment to:
Do not despair. We can help! We have a proven track record in getting clients on to page one.
This is a great entry level package that includes:
If you're looking to dominate Google for search for your products or services in the local area, Local SEO is essential.
Our monthly SEO will target relevant keywords to get your website onto page one of Google's organic search result. Why's this important? Because any old SEO hack can get you on page one of Google for obscure keywords. We'll focus only on the words that are going to bring you qualified leads.
Transparency about our services and monthly reporting come standard!
We use highly specific keywords, negative keywords and exciting, keyword-rich ads as part of your campaign to ensure you have the lowest possible cost per click, and that your ads are targeted to your intended audience.
Google Remarketing & Facebook Retargeting can also be used to continue to show ads to people have visted your website, to keep your business, products and services front of mind. Have you ever researched a product online, only to have ads for it follow you like an online stalker? Google Remarketing & Facebook Retargeting are those stalkers.
"Content is KING!" - Bill Gates, 1996
Yep, that phrase was coined by Bill Gates back in 1996. Here we are, more than 20 years later and those words still ring true.
One of the most important marketing and SEO strategies is to regularly develop new and relevant content. If you are short on time to consistently produce quality content for your website, INCUB8 can help.
Our team includes skilled copywriters and graphic designers who can research and develop new content ready for you to include on your website and share via social media.
Perfect for the business owner or marketing manager that has enough on their plate without having to worry about website content.
Develop an understanding your demographics by:
Using your target audience information gathered in stage one, we will create buyer personas and document the journey they go through when deciding to buy your product or service.
one we really understand your customers, when we can walk in their shoes, understand why they are looking for your products or services, how they are feeling & speak their language, we can develop content to relate to them. Relating creates a connection and trust.
Develop a flow of information for visitors to follow, based on buyer journeys, to cover:
Having content to support each stage of the buyer's thought process (buyer's journey) shows that you get them and helps create trust.
Design and build, or optimise your current website to convert more visitors to customers by making sure it:
Offer great content in exchange for a name and email address, then use automated marketing tools to stay in touch with these prospective leads.
Use Google and Social Media Advertising to display online ads to visitors who have been on your website (and not purchased/enquired), to encourage them back to your website.
Create and share new content regularly to mailing lists and social media to drive traffic back to your website.
What's working? Let's do more of that.