Work could be very different if your marketing activities delivered more leads.
No longer can you build a website, dust your hands off and leave it for a year (or two or three). Setting up a Facebook page, or business Instagram account are not enough.
Simply having a website and social media presence is no 'Field of Dreams: If you build it, he will come' (showing my age).
A website amongst millions of others on the internet, and a social media account amongst billions is not going to have the phone ringing off the hook and customers knocking down the door.
Your website needs to be amazing, it needs to speak to people and to sit the heart of a digital marketing strategy: Getting people to your site so you have a chance at converting the sale.
While your site may be getting some traffic, is it:
Use your target audience information to create buyer personas. Understand the journey they go through when deciding to buy your product or service.
When you really understand your customers, when you can walk in their shoes, understand why they are looking for your products or services, how they are feeling & speak their language, you can relate to them. Relating creates a connection and trust.
Creating a flow of information for visitors to follow from:
Having content to support each stage of the buyer's thought process (buyer's journey) shows that you get them and helps create trust.
Design and build a website to converts more visitors to customers by:
Offer great content in exchange for a name and email address, then use automated marketing tools to stay in touch with these prospective leads.
Use Google and Social Media Advertising to display online ads to visitors who have been on your website (and not purchased/enquired), to encourage them back to your website.
Create and share new content regularly to mailing lists and social media to drive traffic back to your website.
What's working? Let's do more of that.
I know, your competitors are out there doing this and are ahead of you now.
But deep down you know...
Something needs to be done to bring about positive change. In lead generation. In reducing the pressure. In loving your job again.
Is to help marketing managers benefit from what we've learned from building our own business online. We want to help you to:
After all, isn't that the reason why we're here? To find a job we enjoy in order to fund a life for ourselves and our families.
We'd love to help you. You can contact us here.